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Niche Marketing & Finding Micro Niches is Where the Real Money Is

By M Morgan-Bellinger

Researching and finding a Micro Niche is really the only option for most entrepreneurs if they are to make anything like real money online. Without discovering a lesser known niche to target you will be competing with the masses and your chances of making any significant amounts of money online will be greatly reduced.

How to Find a Market Niche

Many internet marketers are under the misconception that targeting as many markets and marketing as many products as possible is a sound strategy to ensure that no stone is left unturned and that no money is left on the table.

Well this marketing strategy of throwing enough mud at the wall and hoping that some of it will stick is too much of a general strategy and one that takes far too much of a marketing effort for little return - not to mention too much competition which is almost too hard to compete with unless you have a massive arsenal of marketing ammunition.

The reason that the above strategy of targeting general niches and markets is a non-starter is that it will take a lot of money and effort for very little return to try and market products to too wide an audience. Also when your products and services are too similar to everyone elses in a wide market, things boil down to price alone which is not a great way to build credibility and branding.

So discovering how to find a niche market is a not only a great way to avoid these issues but is the only way to give yourself a decent chance of making real money.

So How Do You Go About Finding a Hot Micro Niche?

A general and wide ranging market such as Health would not constitute a niche - a niche market would be far more narrow such as certain health condition such as Acid Reflux which is a condition for which there exists a demand for remedies.

So once you've decided on a "hot niche" such as the one in the example above, you would then carry out some research to ensure that there is indeed sufficient demand and that there are products and information that you could market to address the demand and make yourself some really decent money in the process.

Whilst the above may seem easy enough, in reality all the savvy online marketers are doing just that to uncover those golden little micro niches that are guaranteed to produce sustainable income flows. You therefore need to equip yourself with all the information you need so that you know exactly how to go about finding micro niches that could reveal the real money.

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Top Ways for Getting Blog Ideas

After starting a blog you will need to have plenty of content to fill the pages. It can be a challenge to come up with the various things to write about. I like to do brainstorming but the best way for me to find blog ideas is to search on the web.

Here are some of my top ways of getting hot topics to blog about. First you will have to change your perspective while surfing the net. Because you can find some pretty amazing subjects that you have not thought of using before.

For instance Homeschooling is one of those niches that can go on for days, you will never run out of things to talk about in reference to the many methods it takes to teach a child at home.

Its easy to overlook the obvious


As a writer we sometimes cover topics that we have not personally experienced first hand and in that case it leaves us at a disadvantage. An example of this is that I recently wrote an article about the growing trend of un-traditional learning, and of course I mentioned how parents can use the internet to find resources as they teach their children about academics.

What I forgot to include were things such as setting up a homeschool classroom, and this is a critical part of the process for many parents.

As you can see once you find a topic even if it is a competitive one, you will notice some micro niches hiding inside the larger niche.

Okay on to my top ways of finding blog ideas

Now that you have some insight on looking at content with a new perspective, lets discuss where to find your golden topics.

I like to go to the big brand name spots like Yahoo, MSN, AOL and even Bing because they usually have a high trafficked area on the homepage that will list catchy topics ranging from health, wealth and relationships.

Another place I like to go is to the authority sites that cater to a specific group of people like the Sports channel or Food channel or Entertainment channel, one reason is because these types of sites pay big money to have SEO experts and researchers find out what people what most.

I know these are some pretty obvious places to look but why make things harder on yourself than they have to be. Go where the big fish are at and then you can catch you some trout.